RFLroos en diederik
Please meet our fifth speakers of our Rookie Pop-Up Event Rotterdam. Roos & Diederik run XYZ Branding Agency. They make sure brands are noticed. Happy to co-host the event with them on May 12th!

Who are you and what kind of business do you have?
Most enterprises only tend to bring out their core products or core services. But for professional enterprises it is even more important to bring out – or even better – to communicate their brand. With this main focus we – Roos and Diederik – started XYZ Branding Agency.
XYZ believes that only with a strong brand an enterprise can associate with their target group. By challenging entrepreneurs XYZ is helping companies to really find, feel, taste and eventually speak the right and same brand language. XYZ translates unambiguous brand language to creative concepts and a visual identity to reach the target group in a most unique way.

What was your motivation to start working for yourself?
We need to challenge ourselves. Only by making our own business work we feel a constant rush of adrenaline. By doing a good job we can be extra proud of ourselves. When doing a bad job, we have to face the consequences. We believe in learning by doing.

What’s the best thing about being an entrepreneur?
By being an entrepreneur we constantly trigger ourselves to be innovative.

When did you know the entrepreneurial lifestyle was meant for you?
We always worked as entrepreneurs. During our studies and different internships we realised that we didn’t want to sell our creativity to big branding agencies.

What’s your ambition for the next 5 years?
Every company wants to grow. We want to be ‘top of mind’ and the go-to place for these companies. We will help them grow by contributing with creativity.

What’s the best advice you can give a Rookie?
Just fucking do it – even if you think you’re not capable! Make sure you love your job.